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Let's begin the process of creating an effective brand strategy.

Range of work

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e-Commerce
WooCommerce, Laravel, Presta Shop

Does your company have an existing online store that needs updating, or are you planning to create a new store from scratch?

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Do you have a preference for a particular e-commerce platform?

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Will your store sell physical products, digital products, or both types?

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Are there any specific e-commerce features that your online store must include?

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Will the store require integration with inventory management systems or other business tools?

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Websites and online platforms
One Page, Landing Page, Basic, Educational (Courses, webinars, digital sales), Web portals

What type of website do you prefer?

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Will the site require integration with other platforms (e.g. payment platforms, content management systems)?

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Will the site include any interactive elements, such as forms, quizzes, online courses?

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Will the site require regular content updates?

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Mobile applications
iOS, Android, PWA

Is the app to be available on one or both platforms?

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What type of application are you interested in?

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Is the application to integrate with an existing website or other systems?

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Is the app supposed to support payments?

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CRM
Customer Relationship Management

Does your company already use any CRM system?

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What CRM features are most important to you?

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Is the CRM system to be integrated with other systems you use?

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Do you have a preference for a particular CRM software?

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Do you need features tailored to your company's specific needs?

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Is the CRM system to be accessible on mobile devices?

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Do you need support in training your staff to use the CRM system?

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Do you plan to use the CRM system's analytics features to track and measure customer interactions?

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Should the CRM system support multilingualism?

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Branding
Logo, Brand Book, Identity or rebranding

Do you need a new logo or an update to your existing one?

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Do you already have established brand guidelines (e.g., color palette, typography), or do you need help creating them?

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What should branding include?

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Is the branding to include any additional elements, such as social media templates, presentation templates, etc.?

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Social Media Management
Instagram, Facebook, LinkedIn

On which social media platforms does your company want to be active?

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Do you have existing accounts on these platforms that need to be managed, or are you planning to create new accounts?

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How often do you plan to publish content on each platform?

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Do you plan to use paid advertising on these platforms?

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Copywriting

What is the main purpose of the texts to be created?

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Are there any specific writing style requirements?

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Do the texts have to be in line with the existing brand style?

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Should the texts contain any specific keywords or phrases for SEO?

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Where are the texts to be used?

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Do you plan regular copywriting assignments, or are these one-time projects?

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Are texts to be created in a single language, or are translations required?

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Product visualizations
2D, 3D and product scenes

What kind of visualization do you prefer? Multiple choice

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Where are the visualizations to be used?

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Are the visuals to be in line with the existing brand style?

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Animation design

Are the animations to be in line with the existing brand style?

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Illustrations

Are the illustrations to be in line with the existing brand style?

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Where are the illustrations to be used?

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Are the illustrations to include any text elements

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SEO

Do you already have specific keywords that you want to position for?

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Is your website already optimized for SEO, or does it need to be optimized?

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Do you plan to use local SEO?

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Do you plan to use SEO-oriented content creation services such as blogs, articles, product descriptions?

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Ads campaigns

What platforms do you plan to run advertising campaigns on?

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Do you have a preference for ad format (e.g. text, image, video)?

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Are advertising campaigns to target a specific demographic or geographic group?

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Do you plan regular advertising campaigns, or are these one-time initiatives?

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Administration
Hosting, Domain, SSL, Mail, dedicated mail, dedicated servers

Do you need hosting services or do you already have hosting?

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Do you already have a registered domain name, or do you need help registering one?

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Do you need email management services or dedicated email?

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Do you need dedicated servers for your website or application?

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DTP
Printing materials

Are there any specific style or aesthetic requirements for these materials?

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Are the materials to be consistent with the existing brand style?

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Are the materials to include any text elements?

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Are the materials to be used in specific contexts (e.g., events, promotions)?

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Other information

Summary