How did we transform a traditional product into a modern, elegant and unique brand?
We underwent a strategic transformation at Pico Bello Ice Cream, combining classic with modern and elegance with simplicity. Our actions were not just a redefinition of the brand, but a deliberate step towards attracting a new target audience, while nurturing the loyalty of regular customers.
The key element of our design became the ice cream sigil, an indispensable trademark of the brand. The logo is a simple yet sophisticated symbol that reflects the royal quality of Pico Bello products. The elegant font adds a majestic touch to the logo, emphasising its prestige and uniqueness.
Our work is complemented by the customer card, which emphasises the elite nature of the brand and is a tool for building loyalty. It provides a discreet but effective way to retain regular customers and attract new ones.
As a result, we have created a coherent and attractive visual identity that allows Pico Bello Lody to stand out in the market, marking its presence and attracting a new target group.
- Art direction
- Graphic Design
Director of BrandingAleksandra Bubicz