Project highlights with yoga mats and articles.
At the heart of the project was the creation of an e-commerce platform that reflects the spirit and philosophy of yoga.
We aimed not only to meet expectations, but more importantly to exceed them. We took a holistic approach, focusing on both aesthetics and functionality. We wanted the website to be visually appealing, easy to navigate and intuitive for the user.
A key element of this design was the concept of minimalism. We believe that ‘less is more’, so the site exudes simplicity without sacrificing key elements necessary for an effective e-commerce platform.
Our platform is not just a place to shop. It is a space that inspires, educates and supports yoga practitioners in their daily lives. A place where modern technology merges with yoga philosophy to deliver a unique user experience.
- Art direction
- UI Design
- UX Design
Director of UX/UI DesignerFilip Korzycki
In-depth understanding of specifics and needs.
The start of this project was based on an in-depth understanding of the specifics and needs. The aim was to create not only an online shop offering yoga mats and related products, but more importantly a platform that would promote the yoga philosophy and a sustainable lifestyle. We wanted to create more than just a shop – a vision that would include building a community.
Inspired by the yoga philosophy, we created a design that hides multi-dimensionality and depth in its minimalist aesthetic. We opted for bright, calm colours to reflect the harmony and balance that are key elements of the discipline.
Our creation transcends the boundaries of an ordinary online shop. It is a space where modern technology blends harmoniously with the philosophy of yoga to create a unique digital experience for the user. We have created a digital platform that inspires, educates and helps yoga practitioners in their daily practice. It is a place that exudes peace and balance.
In realising the vision, we have shown that design can go hand in hand with deep-rooted values and philosophy. Our creation is more than just a design – it is a manifestation of the idea that technology can be used to promote a healthy and sustainable lifestyle.