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Competitive analysis in SEO

SEO Academy

Chapter 11


Competitive analysis in SEO

Welcome to the eleventh chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to optimize a site for mobile users, we will now focus on SEO competitive analysis. You will learn how to analyze your competition to understand where you stand and how you can improve.

What is competitive analysis in SEO?

Competitive analysis in SEO refers to the process of studying and understanding how your competitors are performing in search results. This allows you to identify their strengths and weaknesses and use this information to improve your own SEO strategy.

How do you analyze your competition?

Here are some steps on how to analyze your competition:

  1. Identify your main competitors: Understand who your main competitors are in search results. These may be direct business competitors or sites that compete for the same keywords.
  2. Analyze their keyword strategy: Find out what keywords are important to them and how they position themselves in them.
  3. Evaluate their content and backlinks: examine what content they create and what backlinks they earn. This can give you ideas on how to improve your strategy.
  4. Use competitive analysis tools: There are many SEO tools that can help you analyze your competition, such as SEMrush, Ahrefs and Moz.


Competitive analysis in SEO is a key part of creating an effective SEO strategy. By understanding how your competitors are performing in search results, you can identify areas where you can improve and get ahead of them in the rankings.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we’ll discuss monitoring and measuring SEO performance – how to track and measure your results to understand what’s working and what’s not. Join us to learn more about how you can track and measure your SEO performance. To make sure you don’t miss any new information, sign up for our newsletter, which is located below each post.


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