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Competitive analysis strategy

SEO Academy

Chapter 21


Competitive analysis strategy

Welcome to the twenty-first chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to optimize a site for local search results, we will now focus on competitive analysis strategies. You’ll learn how to analyze your competition to understand what works and what doesn’t, and adjust your SEO strategy.

What is a competitive analysis strategy?

Competitor analysis strategy refers to the process of studying and understanding what your competitors are doing right (and wrong) in SEO. This allows you to identify gaps and opportunities that you can exploit in your strategy.

How to analyze your competition in SEO?

Here are some steps on how to analyze your competition:

  1. Identify your main competitors: Understand who your main competitors are in the industry and in search results.
  2. Analyze their keyword strategy: Examine what keywords are important to them and how they position themselves in them.
  3. Evaluate their linking strategy: Check how they build links and what kind of backlinks they have.
  4. Study their content and UX: Evaluate their content and user experience to understand what attracts their audience.


Competitor analysis is a key component of SEO strategy. By understanding what your competitors are doing right (and wrong), you can adjust your strategy to gain a competitive advantage.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we’ll discuss performance monitoring and analysis strategies – how to track and measure your SEO performance to understand what’s working and what’s not. Join us to learn more about how you can monitor and analyze your SEO performance. To make sure you don’t miss any new information, sign up for our newsletter, which is located below each post.


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