Welcome to the eighteenth chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to use social media for SEO, we will now focus on email marketing strategies for SEO. You will learn how to use email marketing to increase visibility and engagement.
What is an email marketing strategy for SEO?
Email marketing strategy in SEO refers to the use of emails to promote content and increase engagement with your website. It is a powerful tool for building relationships with your audience and encouraging them to visit your site.
How do you use email marketing for SEO?
Here are some steps on how to use email marketing for SEO:
- Build a list of subscribers: Collect email addresses from people interested in your content and offers.
- Create valuable email campaigns: Create email campaigns that provide value and encourage visitors to your site.
- Segment your list: Tailor your messages to different segments of your list to make them more relevant.
- Monitor and optimise campaigns: Track how your email campaigns are performing and adjust them in response to what you learn.
An email marketing strategy for SEO is a key part of increasing visibility and engagement. By using email marketing effectively, you can build strong relationships with your audience and increase traffic to your website.
In the next chapter of PAR HOUSE Agency’s SEO Academy, we will discuss mobile SEO strategy – how to optimise your site for mobile devices to increase visibility and engagement. Join us to learn more about how you can optimise your site for mobile devices. To make sure you don’t miss out on any new information, sign up for our newsletter below each post.