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Monitoring and measuring SEO performance

SEO Academy

Chapter 12

24/04/23

Monitoring and measuring SEO performance

Welcome to the twelfth chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to analyse the competition, we will now focus on monitoring and measuring SEO performance. You will learn how to track and measure your performance to understand what is working and what is not.

What is monitoring and measuring SEO performance?

Monitoring and measuring SEO performance refers to the process of tracking and analysing how your website is performing in search results. This not only helps you understand what is working, but also identifies areas that need improvement.

How do you track and measure your results?

Here are some steps on how to track and measure your results:

  1. Set your goals and indicators: Understand what you want to achieve and what metrics (KPIs) will measure you.
  2. Use tracking tools: There are many tools, such as Google Analytics and Google Search Console, that can help you track your results.
  3. Analyse yourdata regularly: Check your data regularly to understand what is working and what is not, and make any necessary adjustments.
  4. Report and adjust: Create regular reports and adjust your strategy in response to what you learn.

Summary

Monitoring and measuring your SEO performance is a key part of optimising your website. By tracking and measuring your results, you can understand what’s working and what’s not, and make the necessary adjustments to improve your visibility in search results.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we’ll discuss technical SEO – how to optimise your website from the technical side to increase its performance and visibility in search results. Join us to learn more about how you can optimise your site technically. To make sure you don’t miss out on any new information, sign up to our newsletter below each post.

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