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Performance monitoring and analysis strategy

SEO Academy

Chapter 22

03/07/23

Performance monitoring and analysis strategy

Welcome to the final, twenty-second chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to analyse the competition, we will now focus on strategies for monitoring and analysing performance. You will learn how to track and measure your SEO performance to understand what is working and what is not.

What is a performance monitoring and analysis strategy?

A performance monitoring and analysis strategy refers to the process of tracking and measuring various metrics and indicators to understand how your SEO strategy is working in practice.

How do you track and measure your SEO performance?

Here are some steps on how to track and measure your results:

  1. Set your goals and KPIs: Understand what you want to achieve and what metrics will measure your success.
  2. Use monitoring tools: Use tools such as Google Analytics, Google Search Console and others to track your results.
  3. Analyse and interpret data: Analyse your data regularly to understand what’s working and what’s not, and adjust your strategy.
  4. Document and report results: Create regular reports to track progress and share them with your team.

Summary

A performance monitoring and analysis strategy is a key part of optimising your website. By tracking and measuring your results, you can understand what’s working and what’s not, and adjust your strategy to achieve better results.

Thank you for accompanying us on this journey through the world of SEO. We hope that PAR HOUSE Agency’s SEO Academy has provided you with valuable tips and tools to help you increase your online visibility and engagement. To make sure you don’t miss out on any new information and resources, please subscribe to our newsletter below each post.

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