Welcome to the seventh chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to optimise your site for local search results, we will now focus on SEO for e-commerce. You will learn how to optimise your site for search results related to online shopping to attract more customers and increase sales.
What is SEO for e-commerce?
SEO for e-commerce refers to optimising your website for search results related to online shopping. This is particularly important for online shops that want to attract customers and increase sales.
How do you optimise your site for search results related to online shopping?
Here are some tips on how to optimise your site for search results related to online shopping:
- Optimise your product pages: Your product pages should be well optimised for SEO. They should include descriptive titles, meta descriptions, images and content that includes keywords related to the product.
- Use structured data: Structured data, such as schemas, helps Google understand the content of your site. For example, you can use a product schema to give Google information about price, availability and product reviews.
- Take care of UX: Good site usability (UX) is important for SEO and conversions. Your website should be easy to navigate, fast and responsive.
SEO for e-commerce is a key part of site optimisation for online shops. By optimising your site for search results related to online shopping, you can attract more customers and increase sales.
In the next chapter of PAR HOUSE Agency’s SEO Academy, we will discuss SEO for content – how to optimise your content for better search results. Join us to learn more about how you can increase the visibility of your content in search results. To make sure you don’t miss out on any new information, sign up for our newsletter below each post.