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Social media strategy for SEO

SEO Academy

Chapter 17


Social media strategy for SEO

Welcome to the seventeenth chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to create and optimise content, we will now focus on social media strategy for SEO. You will learn how to use social media to increase visibility and engagement in SEO.

What is a social media strategy for SEO?

Social media strategy in SEO refers to the use of social media platforms, such as Facebook, Twitter, LinkedIn and Instagram, to promote content and increase a website’s visibility in search results.

How do you use social media in SEO?

Here are some steps on how to use social media for SEO:

  1. Understand your audience: Identify where your audience spends time online and what content appeals to them.
  2. Create and share valuable content: Create content that is interesting and useful to your audience, and share it regularly.
  3. Encourage interaction: Encourage your audience to comment, share and like your posts to increase their reach.
  4. Monitor and analyse results: Use monitoring and analysis tools to understand what’s working and what’s not, and adjust your strategy.


A social media strategy for SEO is a key part of increasing visibility and engagement. By actively using social media, you can increase the reach of your content and improve your position in search results.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we will discuss email marketing strategy in SEO – how to use email marketing to increase visibility and engagement. Join us to learn more about how you can use email marketing in your SEO strategy. To make sure you don’t miss out on any new information, sign up to our newsletter below each post.


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