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Technical SEO

SEO Academy

Chapter 5


Technical SEO

Welcome to the fifth chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to optimize on-page and off-page elements, we will now focus on the technical aspects of SEO. You’ll learn how to optimize crawlability, indexing and page speed to improve your site’s visibility in search results.

What is technical SEO?

Technical SEO refers to optimizing the structure and code of your site. This includes aspects such as crawlability (the ability of search engine robots to crawl a page), indexing (the ability of a page to be added to a search engine’s index) and page speed.

How to optimize crawlability and indexing?

Here are some tips on how to optimize crawlability and indexing:

  1. Use a robots.txt file: A robots.txt file allows you to control which parts of your site can be crawled by search engine robots.
  2. Use a site map: A site map helps search engine robots understand the structure of your site and crawl it more easily.
  3. Take care of URL structure: Your URLs should be short, descriptive and easy to understand for both users and search engine robots.

How to optimize page speed?

Site speed is important for both users and SEO. Here are some tips on how to optimize it:

  1. Optimize images: Large images can slow down your site. Make sure your images are properly compressed and the right size.
  2. Use compression: Compression allows you to reduce the size of the files on your site, making it load faster.
  3. Minimize the amount of JavaScript and CSS: Too much JavaScript and CSS can slow down your site. Make sure they are properly minimized and combined.


Technical SEO is a key part of optimizing a site for search engines. By optimizing the crawlability, indexing and speed of a page, we can improve its visibility in search results.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we will discuss local SEO – how to optimize your site for local search results. Join us to learn more about how you can increase your site’s visibility in local search results. To make sure you don’t miss any new information, sign up for our newsletter, which is located below each post.


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