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Technical SEO

SEO Academy

Chapter 13


Technical SEO

Welcome to the thirteenth chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to monitor and measure SEO performance, we will now focus on technical SEO. You will learn how to optimise your website from the technical side to increase its performance and visibility in search results.

What is technical SEO?

Technical SEO refers to optimising your website from a technical perspective, such as loading speed, indexing and responsiveness. This is key to ensuring that search engines can easily find and understand your site.

How do you optimise your site from a technical perspective?

Here are some steps on how to optimise your site from the technical side:

  1. Improve loading speed: Optimise images, scripts and other elements so that your site loads quickly.
  2. Ensureresponsiveness: Make sure your website is responsive and adapts to different screen sizes.
  3. Optimise your link structure: Use readable URLs and make sure all links are valid.
  4. Optimise your robots.txt file: The robots.txt file tells search engines what pages they can index. Make sure it is configured correctly.
  5. Use an XML sitemap: An XML sitemap helps search engines understand the structure of your site. Make sure it is up to date and correct.


Technical SEO is a key part of optimising your site. By optimising your site from a technical perspective, you can increase its performance and visibility in search results.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we will discuss internal linking strategy – how to build and optimise your internal linking strategy to increase the visibility and authority of your site. Join us to learn more about how you can optimise your internal linking strategy. To make sure you don’t miss out on any new information, sign up for our newsletter below each post.


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