Positioning
The first positions are ours.
Website positioning is a process that requires not only knowledge, but also determination and bold action. Just like taking a leap into the unknown, deciding to launch an SEO effort can be a challenge. Instead of waiting and analyzing, decide to act. In the digital world, every promotion decision is a step forward.
Effective search engine positioning of the site.
Nowadays, positioning is a key component of any company’s marketing strategy. The SEO efforts used must be precise and tailored to the nature of the business to reach the right audience and increase online visibility.
Each positioning process is planned and executed taking into account the specifics of the industry, business goals and user expectations. Thus, these activities are not only effective, but also cost-optimized, offering added value and increasing brand reach in the online space.
TOP
Top position and increased conversions
We are involved in the positioning of one of the leading portals in Poland, focusing on sports and bookmaking – zawodtyper.pl. The effectiveness of our actions translated into an increase in the number of visits to the site, which directly increased the number of conversions and significantly improved the visibility of the site in response to current user inquiries.
Number of clicks
+507 000
We increased traffic from 993,000 clicks to nearly 1.5 million.
Page views
1,70x
We were able to increase visibility in search results from 18.2 million to 30.6 million.
Keywords
+263
The site has gained new keywords.
Together, let's get the first pages on Google. Fill out the brief.
Scope of work
e-Commerce
Does your company have an existing online store that needs updating, or are you planning to create a new store from scratch?
Do you have a preference for a particular e-commerce platform?
Will your store sell physical products, digital products, or both types?
Are there any specific e-commerce features that your online store must include?
Will the store require integration with inventory management systems or other business tools?
Websites and online platforms
What type of website do you prefer?
Will the site require integration with other platforms (e.g. payment platforms, content management systems)?
Will the site include any interactive elements, such as forms, quizzes, online courses?
Will the site require regular content updates?
Mobile applications
Is the app to be available on one or both platforms?
What type of application are you interested in?
Is the application to integrate with an existing website or other systems?
Is the app supposed to support payments?
CRM
Does your company already use any CRM system?
What CRM features are most important to you?
Is the CRM system to be integrated with other systems you use?
Do you have a preference for a particular CRM software?
Do you need features tailored to your company's specific needs?
Is the CRM system to be accessible on mobile devices?
Do you need support in training your staff to use the CRM system?
Do you plan to use the CRM system's analytics features to track and measure customer interactions?
Should the CRM system support multilingualism?
Branding
Do you need a new logo or an update to your existing one?
Do you already have established brand guidelines (e.g., color palette, typography), or do you need help creating them?
What should branding include?
Is the branding to include any additional elements, such as social media templates, presentation templates, etc.?
Social Media Management
On which social media platforms does your company want to be active?
Do you have existing accounts on these platforms that need to be managed, or are you planning to create new accounts?
How often do you plan to publish content on each platform?
Do you plan to use paid advertising on these platforms?
Copywriting
What is the main purpose of the texts to be created?
Are there any specific writing style requirements?
Do the texts have to be in line with the existing brand style?
Should the texts contain any specific keywords or phrases for SEO?
Where are the texts to be used?
Do you plan regular copywriting assignments, or are these one-time projects?
Are texts to be created in a single language, or are translations required?
Product visualizations
What kind of visualization do you prefer? Multiple choice
Where are the visualizations to be used?
Are the visuals to be in line with the existing brand style?
Animation design
Are the animations to be in line with the existing brand style?
Illustrations
Are the illustrations to be in line with the existing brand style?
Where are the illustrations to be used?
Are the illustrations to include any text elements
SEO
Do you already have specific keywords that you want to position for?
Is your website already optimized for SEO, or does it need to be optimized?
Do you plan to use local SEO?
Do you plan to use SEO-oriented content creation services such as blogs, articles, product descriptions?
Ads campaigns
What platforms do you plan to run advertising campaigns on?
Do you have a preference for ad format (e.g. text, image, video)?
Are advertising campaigns to target a specific demographic or geographic group?
Do you plan regular advertising campaigns, or are these one-time initiatives?
Administration
Do you need hosting services or do you already have hosting?
Do you already have a registered domain name, or do you need help registering one?
Do you need email management services or dedicated email?
Do you need dedicated servers for your website or application?
DTP
Are there any specific style or aesthetic requirements for these materials?
Are the materials to be consistent with the existing brand style?
Are the materials to include any text elements?
Are the materials to be used in specific contexts (e.g., events, promotions)?
Other information
Summary
Thank you for sending in your brief!

Your guardian
Adrian Koziński
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