SEMPRE
Discover how SEMPRE refreshed its image and revolutionized its online presence, defining new standards in the fashion industry.
Challenging a landmark revival.
The main challenge in the project for SEMPRE was to create a new digital identity for a brand that has been well-established in the offline market for more than fifteen years. SEMPRE was looking for a way to refresh their branding and improve their online presence, requiring a major transformation of their e-commerce. The existing platform, based on off-the-shelf solutions, did not meet modern standards or expectations of the brand’s female customers, especially in terms of user interaction and shopping experience.
We successfully led SEMPRE’s digital transformation, creating a modern e-commerce experience that meets the highest standards of use and reflects the unique character of the brand. Thanks to our efforts, SEMPRE can now enjoy an improved platform, offering a more engaging and efficient online shopping experience. We encourage you to read the details of our project and discover a new dimension of shopping with SEMPRE.
2024
Services
- Administration
- Ads campaigns
- Advanced Custom Fields
- API integrations
- Art direction
- Automation
- Back-end Development
- BaseLinker
- Branding
- Content editing
- e-Commerce
- Front-end Development
- Graphic design
- LiteSpeed Server Hosting
- Marketing
- Positioning
- SEO optimization
- UI design
- UX design
- Visual identity
- Wordpress implementation
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Founder & CEO
Adrian Koziński -
Director of Branding
Aleksandra Bubicz -
Director of SEO
Dawid Glura -
Web Developer
Dorian Szczygielski -
Web Developer
Krystian Michalak -
Visual Communication Designer
Jakub Zalewski -
UX/UI Designer
Oleksandr Melnyk -
Copywriter
Kamila Cicha -
Specialist
PAR HOUSE Agency
Redefining the icon with unchanging DNA
We developed a new branding for SEMPRE, retaining a key element of the brand’s identity – its name, which is already well established in the minds of consumers. We focused on creating a signet that is easy to remember, easy to read and directly associated with the best practices of global brands.
Our goal was to create a symbol that is not only recognizable, but also reflects SEMPRE’s values and aspirations. These activities were aimed at strengthening SEMPRE’s image as a brand with solid foundations, ready for new challenges in the dynamically changing world of fashion. Naming has been refined and kept within appropriate boundaries, ensuring consistency and continuity of branding.
Digital fashion shaping the future of e-Commerce.
SEMPRE’s new online store combines advanced technological solutions with elegant design, meeting the expectations of modern consumers. Functional menu categorization and advanced filtering integrated with Baselinker enable seamless shopping and personalization of offerings.
Every element of the site, from intuitive product descriptions to global size tables and modern listings, was designed with the user in mind. Enhanced product cards offer rich information and visualizations, making purchasing decisions easier.
The site is available in multiple languages and currencies, supports global shipping and a variety of payment options, strengthening SEMPRE’s position in the international market. Technologically, the site is based on clean WordPress code with WooCommerce and ACF, which ensures security and reliability, and an intuitive CMS for easy content management.
In addition, we implemented advanced features such as product availability notifications, automatic photo and product management, SKU and EAN assignment, GS1 product registration, and PRE ORDER process automation. We holistically support SEMPRE’s marketing and integration with Baselinker, ensuring optimization and growth in the dynamic world of e-commerce.
Expanded Strategy.
In the advertising campaigns for SEMPRE, we focused on making full use of Google Ads and Meta Ads. Our strategy includes developing remarketing, including Google product cards, to create personalized shopping paths. Intensive lead management and targeted product campaigns build relationships with loyal customers, increasing SEMPRE’s visibility and sales growth, underscoring the effectiveness of our marketing strategy.
We encourage you to read our post to learn about the achievements of SEMPRE’s campaigns.
