SEMPRE
Discover how SEMPRE refreshed its image and revolutionized its online presence, defining new standards in the fashion industry.
Challenging a landmark revival.
The main challenge we faced in the project for SEMPRE was to define a new digital identity for the brand, which has enjoyed an established offline presence for more than fifteen years. SEMPRE was looking for a way to refresh their branding and improve their online presence, which required a major transformation of their existing e-Commerce. This platform, built on off-the-shelf solutions, no longer met contemporary standards or expectations of the brand’s female customers, especially in terms of user interaction and shopping experience.
We managed to solve all the puzzles posed by the client, successfully carrying out SEMPRE’s digital transformation. Thanks to our efforts, the brand can now enjoy a modern e-Commerce that not only meets the highest standards of use, but also reflects the unique character and vision of SEMPRE. We invite you to visit the updated platform and discover a new dimension of online shopping with SEMPRE.
2024
Services
- Administration
- Ads campaigns
- Advanced Custom Fields
- API integrations
- Art direction
- Automation
- Back-end Development
- BaseLinker
- Branding
- Content editing
- e-Commerce
- Front-end Development
- Graphic design
- LiteSpeed Server Hosting
- Marketing
- Positioning
- SEO optimization
- UI design
- UX design
- Visual identity
- Wordpress implementation
Founder & CEO
Adrian Koziński
Director of Branding
Aleksandra Bubicz
Director of SEO
Dawid Glura
Web Developer
Dorian Szczygielski
Web Developer
Krystian Michalak
Visual Communication Designer
Jakub Zalewski
UX/UI Designer
Oleksandr Melnyk
Copywriter
Kamila CichaSpecialist
PAR HOUSE Agency
Redefining the icon with unchanging DNA
We created new branding for SEMPRE with great care, preserving the key element of the brand’s identity – its name, which has already become firmly established in the minds of consumers. We focused on developing a signet that combined ease of remembering, readability and direct identification with the best practices of global brands.
The idea was to create a symbol that was not only recognizable, but also reflected SEMPRE’s values and aspirations. Our activities were aimed at strengthening SEMPRE’s image as a brand with a solid foundation, which at the same time is ready for new challenges in the dynamically changing world of fashion.
Digital fashion defining the future of e-Commerce.
SEMPRE’s new online store is the culmination of our collaboration, combining advanced technological solutions with an elegant design that meets the needs of modern consumers. Right from the outset, users are greeted with a clear division into the main categories of apparel and footwear, making it easier to navigate and improving the shopping experience. With functional menu categorization and advanced filtering with parameters, integrated with Baselinker, we ensure smooth shopping and personalization of the offer.
Every element of the site has been designed with the user in mind – from intuitive product descriptions, to global size tables, to modern product listings that focus attention and encourage further exploration. Extensive product cards offer rich information and visualizations, allowing you to fully explore the product before you buy.
In addition, with global reach in mind, the site has been developed in multilingual and multi-currency versions, supporting global shipping and a variety of payment options, reinforcing SEMPRE’s position as an international player in the fashion industry.
Technically, the site is based on clean WordPress code using WooCommerce and Advanced Custom Fields (ACF), which ensures a high level of security and reliability while separating the frontend from the backend. The personalized content management system (CMS) is designed to be intuitive and user-friendly, allowing easy and quick management of the site’s content.
In addition, our holistic partnership with SEMPRE includes marketing and technical support, including BaseLinker system management, which allows us to effectively combine online strategy with logistics operations, ensuring continuous optimization and growth in the rapidly changing world of e-commerce.
Expanded Strategy.
In our approach to advertising campaigns for SEMPRE, we focused on leveraging the full potential of Google Ads and Meta Ads to offer the brand extensive opportunities to reach new as well as regular customers. Developing a remarketing strategy, including Google’s product cards, has helped create personalized shopping paths for users with high conversion potential. As a result, SEMPRE can communicate more effectively with people who have already shown interest in the offer by presenting them with precisely targeted ads that respond to their individual preferences and online behavior.
In addition, our strategy includes intensive lead management to build and maintain relationships with loyal customers. By implementing targeted product campaigns and interest-based initiatives, it has been able to create a consistent brand experience across digital channels. This comprehensive management of advertising campaigns has not only significantly increased SEMPRE’s online visibility, but has also contributed to increased sales, highlighting the effectiveness of a well-planned and executed marketing strategy in the e-Commerce world.
