Brief — PAR HOUSE Agency

e-Commerce

Shopify, WooCommerce, custom integrations

Does your company have an existing online store that needs updating, or are you planning to build a new store from scratch?

Needs updating

New store

Required field

Do you have a preferred e-commerce platform?

Shopify

WooCommerce

Another platform

Required field

Are there any specific e-commerce features your online store must include?

Yes

No

Required field

Will your store sell physical products, digital products, or both?

Physical products

Digital products

Required field

Will the store need integration with inventory management systems or other business tools?

Yes

No

Required field

Websites and online platforms

One Page, Landing Page, Basic, Educational (courses, webinars, digital sales), Web portals

CRM and applications

Custom CRM systems and applications: UX and UI design, custom code, integrations, automation, data migration and ongoing development.

Branding

Logo, Brand Book, visual identity or rebranding

Do you need a new logo or an update to your existing logo?

New logo

Rebranding the existing logo

Required field

Do you already have brand guidelines, such as a color palette and typography, or do you need help creating them?

We have a brand book

We need a brand book

Required field

What should the branding cover?

Digital materials

Printed materials

Required field

Should the branding follow your company's existing style, or are you planning a complete redesign?Required field

Should the branding include additional elements such as social media or presentation templates?

Yes

No

Required field

Social Media Management

Instagram, Facebook, LinkedIn

Copywriting

Visualisations and packshots supported by AI

2D, 3D and product scenes

What types of products should be visualized?Required field

Which visualizations do you prefer? Select all that apply

2D

3D

Required field

Will the visualizations require product scenes?Required field

Where will the visualizations be used?

Online materials

Printed materials

Required field

Do you have specific requirements for the style or appearance of the visualizations?Required field

Should the visualizations follow the existing brand style?

Yes

No

Required field

AI images, animation and video

AI images, animation and video for brands: lookbooks, campaigns, product animation, scripting, editing and post-production.

What is the project’s purpose and what should the content show?Required field What style, references and level of realism do you have in mind?Required field

Should the content follow an existing brand identity?

Yes

No

Required field

Do you need sound, voice-over or subtitles? For still images only, enter: not applicable.Required field Where will the content be published? Specify formats, number of images or video duration, and deadline.Required field

SEO

Have you already identified the keywords you want to rank for?

Yes

No

Required field

Is your website already optimized for SEO, or does it need optimization?

Yes

No

Required field

Do you have specific SEO goals, such as increasing website traffic, generating leads or selling products?Required field

Do you plan to use local SEO?

Yes

No

Required field

Do you plan to use SEO content creation services, such as blog posts, articles or product descriptions?

Yes

No

Required field

Ads campaigns

Administration

Hosting, domain, SSL, email, dedicated email, dedicated servers

DTP

Print materials

What types of printed materials do you plan to create?Required field

Do you have specific requirements for the style or appearance of these materials?

Yes

No

Required field

Should the materials follow the existing brand style?

Yes

No

Required field

Should the materials include text elements?

Yes

No

Required field

Will the materials be used in specific contexts, such as events or promotions?

Yes

No

Required field

AI agents and automation

We design custom AI agents, automation and integrations for businesses. From process audit and prototype to deployment, quality control and ongoing development.

Which process do you want to improve, and who handles it now?Required field What output should the agent prepare?Required field Which systems and data sources do you use?Required field Which actions can it perform independently, and which require approval?Required field What are your data and infrastructure requirements?Required field What is the workload, and how will we assess output quality?Required field

Let's start the process of creating an effective brand strategy.

Scope of work

Does your company have an existing online store that needs updating, or are you planning to build a new store from scratch?

Do you have a preferred e-commerce platform?

Are there any specific e-commerce features your online store must include?

Will your store sell physical products, digital products, or both?

Will the store need integration with inventory management systems or other business tools?

What type of website do you prefer?

Will the website need integration with other platforms, such as payment platforms or content management systems?

Will the website include interactive elements such as forms, quizzes or online courses?

Will the website need regular content updates?

Does your company already use a CRM system?

Which CRM features are most important to you?

Should the CRM integrate with other systems you use?

Do you have a preferred CRM software?

Do you need features tailored to your company's specific needs?

Should the CRM be available on mobile devices?

Do you need support with training your staff to use the CRM?

Do you plan to use CRM analytics to track and measure customer interactions?

Should the CRM support multiple languages?

Where will people use the CRM or application?

Do you need a new logo or an update to your existing logo?

Do you already have brand guidelines, such as a color palette and typography, or do you need help creating them?

What should the branding cover?

Should the branding include additional elements such as social media or presentation templates?

Which social media platforms does your company want to use?

Do you have existing accounts on these platforms that need management, or are you planning to create new accounts?

How often do you plan to publish content on each platform?

Do you plan to use paid advertising on these platforms?

What is the main purpose of the copy to be created?

Do you have specific requirements for the writing style?

Should the copy include specific SEO keywords or phrases?

Where will the copy be used?

Are you planning regular copywriting work or one-off projects?

Should the copy be written in one language, or will translations be needed?

Which visualizations do you prefer? Select all that apply

Where will the visualizations be used?

Should the visualizations follow the existing brand style?

Should the content follow an existing brand identity?

What kind of content do you need?

Have you already identified the keywords you want to rank for?

Is your website already optimized for SEO, or does it need optimization?

Do you plan to use local SEO?

Do you plan to use SEO content creation services, such as blog posts, articles or product descriptions?

Which platforms do you plan to run advertising campaigns on?

Do you have a preferred ad format, such as text, image or video?

Should the advertising campaigns target a specific demographic or geographic group?

Are you planning regular advertising campaigns or one-off initiatives?

Do you need hosting services, or do you already have hosting?

Do you already have a registered domain, or do you need help registering one?

Do you need email management services or dedicated email hosting?

Do you need dedicated servers for your website or application?

Do you have specific requirements for the style or appearance of these materials?

Should the materials follow the existing brand style?

Should the materials include text elements?

Will the materials be used in specific contexts, such as events or promotions?

Choose the process you want to improve

Additional information

Summary

Project financing