Case study

Wyłowione

Wyłowione presents seafood without unnecessary distance: fresh, contemporary and full of street food energy.

A new position for a familiar category

The main challenge was to move seafood away from an image limited to elegant restaurants. The brand needed Mediterranean character while communicating the freedom, speed and accessibility of good street food.

A simple, strong mark and typography visible from a distance form the visual strategy. An anchor combined with cutlery connects the sea with food and reduces the complete idea to one memorable symbol.