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Local SEO

SEO Academy

Chapter 6


Local SEO

Welcome to the sixth chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to optimise the technical aspects of your website, we will now focus on local SEO. You will learn how to optimise your site for local search results to attract more local customers.

What is local SEO?

Local SEO refers to optimising your website for search results related to a specific location. It is particularly important for small and medium-sized businesses that want to attract local customers.

How do you optimise your website for local search results?

Here are some tips on how to optimise your site for local search results:

  1. Use local keywords: Your keywords should include local terms, such as the name of your city or region.
  2. Optimise your site for Google My Business: Google My Business is a free tool that allows you to manage how your business is displayed on Google, including Google Maps and local search results.
  3. Collect reviews: Reviews are important for local SEO because Google takes them into account in its algorithm. Encourage your customers to leave feedback about your business.


Local SEO is a key part of on-page optimisation for small and medium-sized businesses. By optimising your site for local search results, you can attract more local customers and increase your turnover.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we will discuss SEO for e-commerce – how to optimise your site for search results related to online shopping. Join us to learn more about how you can increase your site’s visibility in shopping-related search results. To make sure you don’t miss out on any new information, sign up for our newsletter below each post.


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