Local SEO

Someone searching for a local service wants to know whether the business can help, where it operates and when they can make contact. The website and business profile should agree.

Organise contact information

Record the correct name, address or service area, telephone and hours. Assign responsibility for holiday and other updates. Compare the website, profile and important directories.

Describe the actual local offer

Explain services, access, appointment availability and booking. Give a branch its own information when it genuinely differs. Do not invent locations for a list of cities.

Recognise visibility limits

Google describes local results through relevance, distance and prominence. A business does not control every factor. Improve information quality without promising the same position to every user.

Documentation: Google Business Profile Help.

Manage reviews responsibly

Make honest feedback easy and define how to respond. Do not write reviews for customers. A reported difficulty may reveal an operational problem beyond the website.

Test the contact journey

On a phone, move from the offer to a call, map or form. Measure useful actions separately from profile views and record information-change dates.