External linking strategy

Welcome to the fifteenth chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to build and optimize an internal linking strategy, we will now focus on an external linking strategy. You will learn how to build and optimize your external linking strategy to increase the authority and visibility of your site.

What is an external linking strategy?

External linking strategy refers to the process of gaining backlinks from other websites. Backlinks are one of the key ranking factors, and gaining valuable backlinks can greatly increase the authority and visibility of your site.

How do you build and optimize your external linking strategy?

Here are some steps on how to build and optimize your external linking strategy:

1. Create valuable content: Valuable content is the key to gaining valuable backlinks. Make sure you create content that is unique, interesting and useful.
2. Establish relationships with other sites: Establishing relationships with other sites in your industry can help you gain valuable backlinks.
3. Use backlink analysis tools: Tools such as Ahrefs and Moz can help you understand where your backlinks are coming from and what their value is.
4. Avoid bad practices: Avoid techniques such as buying links, as they can lead to penalties from search engines.

Summary

An external linking strategy is a key component of site optimization. By building and optimizing your external linking strategy, you can increase the authority and visibility of your site.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we will discuss content optimization – how to create and optimize content to increase visibility and engagement. Join us to learn more about how you can optimize your content. To make sure you don’t miss any new information, sign up for our newsletter, which is located below each post.