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External linking strategy

SEO Academy

Chapter 15

15/05/23

External linking strategy

Welcome to the fifteenth chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to build and optimise your internal linking strategy, we will now focus on your external linking strategy. You will learn how to build and optimise your external linking strategy to increase the authority and visibility of your website.

What is an external linking strategy?

External linking strategy refers to the process of gaining backlinks from other websites. Backlinks are one of the key ranking factors, and gaining valuable backlinks can significantly increase the authority and visibility of your website.

How do you build and optimise your external linking strategy?

Here are some steps on how to build and optimise your external linking strategy:

  1. Create valuable content: Valuable content is the key to gaining valuable backlinks. Make sure you create content that is unique, interesting and useful.
  2. Establish relationships with other sites: Establishing relationships with other sites in your industry can help you gain valuable backlinks.
  3. Use backlink analysis tools: Tools such as Ahrefs and Moz can help you understand where your backlinks are coming from and their value.
  4. Avoid bad practices: Avoid techniques such as link buying as these can lead to penalties from search engines.

Summary

An external linking strategy is a key part of optimising your site. By building and optimising your external linking strategy, you can increase the authority and visibility of your site.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we will discuss content optimisation – how to create and optimise content to increase visibility and engagement. Join us to learn more about how you can optimise your content. To make sure you don’t miss out on any new information, sign up to our newsletter below each post.

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