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Internal linking strategy

SEO Academy

Chapter 14

08/05/23

Internal linking strategy

Welcome to the fourteenth chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to optimise your site from the technical side, we will now focus on your internal linking strategy. You will learn how to build and optimise your internal linking strategy to increase the visibility and authority of your site.

What is an internal linking strategy?

Internal linking strategy refers to the process of creating and optimising links between different pages on your website. This is key to helping search engines and users navigate your site and to increase the authority and visibility of your site.

How do you build and optimise your internal linking strategy?

Here are some steps on how to build and optimise your internal linking strategy:

  1. Use relevant keywords in anchor text: Keywords in anchor text help search engines understand what a page is about.
  2. Link to important pages: Make sure you link to important pages on your site that you want to promote.
  3. Avoid bad practices: Avoid excessive linking and linking to low-quality pages as this can harm your site.
  4. Use link analysis tools: Tools such as Ahrefs and Moz can help you understand and optimise your internal linking strategy.

Summary

Internal linking strategy is a key part of optimising your site. By building and optimising your internal linking strategy, you can increase the visibility and authority of your site.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we will discuss external linking strategy – how to build and optimise your external linking strategy to increase your site’s authority and visibility. Join us to learn more about how you can optimise your external linking strategy. To make sure you don’t miss out on any new information, sign up for our newsletter below each post.

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