Atena Katowice
7 working days to succeed. We designed and implemented a new selling ecommerce for the travel agency, while initiating effective advertising campaigns.
Distinctive travel experiences.
We set ourselves the goal of designing and launching the project within seven working days. The challenge was to build a new website for a travel agency that had spent three years using an unintuitive, ineffective site that generated only occasional contact-form enquiries.
At the end of October, we began intensive work to improve the agency’s offer, particularly sales of trips to Christmas markets opening four weeks before Christmas. We needed not only to create a new website but also to promote the Advent markets effectively. We focused on dynamic advertising campaigns that were central to achieving a quick return on investment.
From the contract signing on 27 October, we had only ten days to complete all the work. Our scope covered graphic design and implementation of a WordPress website using ACF and WooCommerce. The entire process ran smoothly and without major obstacles.
Our work led to a significant increase in sales of coach trips to Christmas markets, confirming the effectiveness of the marketing strategy and website implementation, and meeting our client’s expectations.
2024
Services
- Infrastructure administration and management
- Process automation
- Backend development
- e-Commerce
- Frontend development
- Hosting deployment
- WordPress and CMS implementation
- API and third-party tool integrations
- Ad campaigns and performance marketing
- Art direction
- SEO optimisation
- Graphic design
- UI design
- UX design
- Content editing and copywriting
Founder & CEO
Adrian Koziński
UX/UI Designer
Oleksandr Melnyk
Visual Communication Designer
Jakub Zalewski
Director of SEO
Dawid GluraSpecialist
PAR HOUSE Agency
A fresh start for a travel agency.
For this travel agency, we took a comprehensive approach to rebranding and modernizing its ecommerce platform. Preserving a consistent color palette that reflected the client’s brand character and values was a key part of the work.
We focused on an intuitive, attractive interface that addressed individual users’ needs. The platform redesign introduced several improvements, including modern online payment methods that made purchasing considerably easier.
Using Advanced Custom Fields gave the client control over content, making it easy to update the offer and personalize the website. WooCommerce enabled efficient handling of trip sales and transactions.
We wrote the website in custom code to support ongoing management and development, performance and security. Preparing the platform for SEO and planning advertising campaigns were further important parts of our work.
The client gained a visually and functionally renewed ecommerce platform, ready for further development and scaling, opening new possibilities for selling and promoting trips online.
A successful advertising campaign for Atena.
Our advertising campaign changed the travel agency’s approach to digital marketing. We focused on precise targeting and personalized messages to reach potential clients. Integrating the campaigns with the newly designed website significantly increased conversions and referrals.
The results exceeded expectations, with a significant rise in website visits and trip sales. Beyond immediate sales benefits, the campaign built a valuable client database for future marketing activity. This advertising strategy played an important role in increasing brand awareness and strengthening our client’s market position.
