DENTA-MED
Comprehensive marketing strategy and cutting-edge technologies that have strengthened DENTA-MED as a leader in dentistry in Krakow.
A new standard of dental care
DENTA-MED is a network of modern dental clinics in central Kraków focused on growth and a new approach to patient care. Our goal was to increase brand visibility and introduce solutions that genuinely improve the patient experience, both online and in the clinics. We developed a comprehensive marketing strategy, refreshed the online identity and designed a new website with an intuitive interface, an extensive package offer and rapid patient registration.
The new DENTA-MED platform combines considered design with functionality. We enabled online package purchases, while an integrated administrative panel supports appointment and booking management, including at the clinics. For the 24-hour location, we created a dedicated night mode with convenient navigation and access to key information. We also introduced NFC and QR codes for quick registration and reviews. Every detail served the same goal: improving patient care and strengthening DENTA-MED’s position in Kraków dentistry.
2025
Services
- Infrastructure administration and management
- Process automation
- Backend development
- Branding and brand strategy
- e-Commerce
- Frontend development
- Hosting deployment
- WordPress and CMS implementation
- API and third-party tool integrations
- Ad campaigns and performance marketing
- Art direction
- Content creation: social media, reels and storytelling
- SEO optimisation
- Graphic design
- UI design
- UX design
- Visual identity
- Mental support and strategic advice
- BaseLinker and e-Commerce systems
Founder & CEO
Adrian Koziński
Director of Branding
Aleksandra Bubicz
Director of SEO
Dawid GluraDigital Marketing Manager
Natalia Banasiak
Visual Communication Designer
Jakub Zalewski
UX/UI Designer
Oleksandr MelnykSpecialist
PAR HOUSE Agency
Intelligent night mode for comfortable browsing
We equipped the DENTA-MED website with a night mode that adapts to user preferences and lighting conditions. Automatic switching at night and a manual setting provide comfortable browsing at any time of day. The mechanism takes the user’s current time zone into account.
Night mode goes beyond darker colors. We designed a dedicated palette to reduce eye strain and improve readability. Interactive elements use subtle color accents, while a frosted-glass effect complements the design. The mode changes in real time without refreshing the page, maintaining a smooth, responsive experience.
An advanced platform with an intuitive interface
The DENTA-MED website is an integrated hub for managing dental services, designed around patient convenience and efficient service. Its navigation guides users through specialists, treatments, packages, key services and dedicated pages for each of the three clinics. Connected sections help patients find the information they need and book appointments.
A warm, welcoming color palette makes the website approachable and builds trust while preserving the clinic’s professional character. Automated bookings, loyalty-system integration and synchronization of online and offline services turn the website into more than a presentation of the offer. It supports appointment management and improves the standard of patient care.
A visual identity that builds trust
For DENTA-MED, we created a consistent visual identity that emphasizes the brand’s professionalism and improves the patient experience. Carefully presented gift vouchers stand apart from standard formats and are designed to be appealing gifts for different occasions.
We also introduced personalized thank-you cards to strengthen patient relationships, alongside clear clinic regulations that make service rules transparent. Contactless review collection through NFC and QR codes makes it easy for patients to share their experiences and supports the brand’s reputation. Each detail was designed to strengthen DENTA-MED’s position in modern dentistry in Kraków.
