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Case study

Dr Kukuła

A new website generation for a practice developed with PAR HOUSE Agency since 2012. Medical credibility, calm design and lightweight technology create a complete patient journey.

A medical brand developed together since 2012

PAR HOUSE Agency has worked with Dr Kukuła since 2012. This long relationship created a detailed understanding of the team, patient needs and the importance of a family history reaching back to 1978. The current redesign is another stage of consistent development rather than a temporary visual change.

We rebuilt the information architecture, treatment presentation, doctor profiles, first consultation and contact journeys. Editorial work organises specialist knowledge and explains it in a calm language that respects medical complexity while helping patients prepare for an informed conversation.

The new design uses precise typography, deep navy and subtle motion. The layout moves from essential questions through treatment and team information to knowledge and consultation. Every important journey is refined for mobile devices.

2026

Services

  • Infrastructure administration and management
  • Process automation
  • Backend development
  • Branding and brand strategy
  • e-Commerce
  • Frontend development
  • Hosting deployment
  • API and third-party tool integrations
  • Ad campaigns and performance marketing
  • Art direction
  • Content creation: social media, reels and storytelling
  • SEO optimisation
  • Graphic design
  • UI design
  • UX design
  • Content editing and copywriting
  • Visual identity
  • Mental support and strategic advice
  • BaseLinker and e-Commerce systems
  • Business or product photography
  • 2D/3D scenes and product visualisations
  • Mobile application
  • Search engine optimisation
  • Adrian Koziński
  • Łukasz Bielamowicz
  • Aleksandra Bubicz
  • Dawid Glura
  • Natalia Banasiak
  • Jakub Zalewski
  • Oleksandr Melnyk
  • PAR HOUSE Agency

The website works in several languages and retains the same brand character in every version. Content is not copied automatically. Each language receives considered editorial work while shared technical fields, images and links remain synchronised.

A Knowledge Base, Glossary and search create an extensive educational layer. Patients can understand procedures, terminology and common questions while logical internal links lead to the relevant services and specialists.

The website uses lightweight custom code with a limited plugin footprint. Images, components and content loading are optimised, combining a rich experience with speed, security and convenient editing.

The complete patient journey in the new website

The full website view presents the complete story from practice philosophy through treatments, doctors and consultation to knowledge, location and contact.

A large amount of information retains a calm rhythm because every section has a clear purpose and leads towards the next decision.

Dr Kukuła: pełny widok strony 2026

SEO and knowledge prepared for future development

Service structure, practice information, doctor profiles and expert materials support organic visibility. Information is organised so search engines and AI agents can correctly recognise specialisms, location, the team and trustworthy knowledge.

Performance and clarity are part of trust in a medical project. Patients should not struggle to find essential information or wait for heavy page elements. Important actions remain simple while advanced technology operates in the background.

Our work covers strategy, design, development, editorial work, languages, SEO growth and continued support. One team preserves consistency between brand communication, medical knowledge and technology.

Let us design a website that develops trust in a medical brand