A plain-language explanation
The AIDA model describes four stages of marketing communication: attracting attention, arousing interest, building desire and prompting action.
Where it helps in practice
AIDA organises attention, interest, desire and action, while real customer journeys are rarely linear.
The decision before implementation
Use it to identify missing information rather than forcing every message into the same formula.
How to verify the result
Test comprehension, credibility, call-to-action response and points where people return for more detail.
