Duplicate content is duplicate content that appears within one website or on several different websites. The problem may be caused by address variants, store filters, tracking parameters, print versions or copying product descriptions.
Why does duplicate content matter?
The search engine must select an address that it considers primary. If the structure is unclear, signals may be split between several subpages and the results may show a different variant than expected.
The solution may be a 301 redirect, a valid canonical address, consistent internal linking or limiting the indexing of unnecessary variants. The most important subpages should contain unique content that meets the needs of users.
Importance to the brand
The concept of Duplicate content helps the brand communicate value in an understandable and consistent way. Its meaning depends on the recipient, decision stage and contact channel. A good application combines strategy, language, visual identification and a specific business goal.
