An e-book is a digital form of a book, guide, report or educational material. It can be shared in PDF, EPUB, or other formats supported by reading devices.
Ebook in marketing
Companies use e-books to convey knowledge, build an expert image and acquire contacts. The material may be available free of charge after subscribing to the newsletter or sold as a stand-alone product.
A good e-book has a clearly defined topic, a clear structure, practical examples and a layout adapted to various screens. The download form should only collect data that is actually needed to achieve the goal.
