A plain-language explanation
Google Ads is an advertising system that allows you to run campaigns in the search engine, advertising network, YouTube, Google Maps, Gmail and other Google services.
Where it helps in practice
A campaign can create demand quickly, but a paid click matters only when landing experience, measurement and lead handling work together.
The decision before implementation
Define the business outcome, exclusions, cost limits and the event that counts as a real conversion before launch.
How to verify the result
Measure sales quality and cost, irrelevant queries and the gap between platform conversions and CRM outcomes.
