A plain-language explanation
Google Discover is a personalized stream of content displayed to mobile device users based on their interests and activities.
Where it helps in practice
Discover can create a sudden audience spike, but distribution and volume are not guaranteed.
The decision before implementation
Publish for the reader with strong imagery and credible sourcing without basing sales plans on one expected spike.
How to verify the result
Analyse landing pages, visibility duration, returning users and business impact after the traffic wave ends.
