A plain-language explanation
A landing page is a landing page designed around a single goal, such as making a sale, signing up, downloading material, or submitting a form.
Where it helps in practice
A landing page guides a visitor towards one main action and should match the promise made by the ad or link.
The decision before implementation
Define traffic source, decision stage, one conversion and required trust information before designing the layout.
How to verify the result
Measure visit relevance, scrolling, form errors, conversion and lead quality across devices.
