A plain-language explanation
Local positioning are activities that increase a company’s visibility for queries related to a specific area, especially in Google Maps and local search results.
Where it helps in practice
Local SEO combines site content, Business Profile, consistent data, reviews and genuine service availability in an area.
The decision before implementation
Target places actually served and create useful local information instead of mass-swapping city names.
How to verify the result
Measure visibility from different points, calls, directions, forms and sales and maintain NAP consistency.