What it means in plain language
A logo is a graphic, typographic or mixed sign used to recognize a brand, product or organization.
Where it genuinely helps
A logo identifies a brand but does not replace its strategy; it works through consistent use, recognition and suitable context.
What to decide before acting
Create versions for light and dark backgrounds, small sizes, print and motion and define clear space and minimum size.
How to tell whether it works
Check distinctiveness, trademark rights, recognition without colour and consistency across team assets.
