The product feed contains product data such as name, description, price, availability, ID, brand, website address and photo. Most often, it takes the form of an XML, CSV file or a source provided by the integration.
Where is feed used?
The data goes to, among others, Google Merchant Center, price comparison websites, trading platforms and dynamic advertising systems. The current feed allows you to automatically synchronize the offer and reduce manual corrections of thousands of items.
Data quality has a direct impact on product approval and advertising effectiveness. You must ensure that the price and availability are consistent with the store, correct IDs and high-quality photos.
The most common mistakes
The most common mistake is using a Product feed without matching it to the recipient or business process. Another problem is the lack of data, too quick assessment of effects and leaving the solution without a person responsible for maintenance. Each implementation should have an owner and clear quality criteria.
