A plain-language explanation
Sponsored links are paid advertising links displayed in search engines, social networking sites or partner websites.
Where it helps in practice
A sponsored link should disclose a paid or partner relationship to both people and search systems.
The decision before implementation
Before publication, we define editorial rules and visible disclosure. We mark paid links in the content with rel="sponsored". Google also accepts nofollow, but prefers sponsored for paid links.
How to verify the result
Audit labels, landing quality, cost, sales and the risk of a misleading endorsement.
