Structured data for products and variants
Organise product and variant data: prices, availability, identifiers and consistency with the visible offer.
Image and video SEO
Prepare images and video for publication: context, descriptions, quality, file sizes and checks on mobile.
Crawl budget and server log analysis
When to examine crawl budget and server logs. Identify unnecessary URLs, response errors and actual crawler visits.
JavaScript SEO: rendering and indexing applications
Check content rendered with JavaScript: HTML, navigation, errors and the view available to search engines.
Programmatic SEO without creating spam
When pages generated from data are useful: individual page value, source quality, exceptions and publication criteria.
Content decay: updating articles that lose visibility
Assess declining article performance and choose a useful update. Diagnosis, content improvements and checks after publication.
Topical authority and brand recognition
Build a coherent body of brand knowledge with audience questions, practical experience, connected content and clear update responsibilities.
Measuring visibility in generative search
Distinguish a brand mention, citation and site visit. Plan AI visibility measurement and understand the limits of comparisons.
