Talaga 1999. From a family workshop to a distinctive brand
We brought together branding, bespoke website design, editorial work and AI visuals based on the client's designs. We created a coherent way to present custom upholstered furniture to people who choose form, materials and workmanship with care.
A new expression of craftsmanship
Talaga 1999 wanted to reach a prestigious clientele. We approached that ambition as a complete communication project rather than just a website build. We developed the branding, colours, typography, page composition, copy and visual materials. We used the client's designs as the basis for AI images showing furniture within considered interiors. The website brings these elements together, guiding visitors from their first impression through the offer and the knowledge behind its construction to a conversation about an individual commission.
2026
Services
- Branding and brand strategy
- Frontend development
- WordPress and CMS implementation
- Art direction
- Graphic design
- UI design
- UX design
- Content editing and copywriting
- Visual identity
- 2D/3D scenes and product visualisations
An identity expressed through detail
We built a visual identity around the workshop's character. Deep burgundy meets warm light surfaces, dark accents and a measured compositional rhythm. We combined Cormorant and Manrope typography with large images, clear headings and space between sections. We developed the treatment of the Talaga 1999 name and the letter T motif so that colour, imagery and wording form one recognisable system throughout the website.
We handled the entire graphic direction. Using the client's designs, we developed AI images with interiors, light, materials and compositions suited to the brand. Room arrangements, furniture forms and close views of texture share the same visual language. These are visualisations created for brand communication, not documentary photographs of completed interiors. We therefore show the possibilities of the offer without claiming that the images document actual installations.
A website that leads to a conversation
We designed and implemented a bespoke WordPress website with separate pages for beds, sofas, corner sofas, armchairs, hotels and restaurants, upholstered built ins, walls and restoration. We edited substantive copy about proportions, construction, materials, use, maintenance and preparing for a commission. Large images draw visitors in, while the following sections explain the decisions behind a piece of furniture.
We connected the offer with the family's two generations, craftsmanship, materials, technology, a knowledge base and a glossary. We designed the navigation and mobile layout to support the journey from inspiration to a considered choice. The website currently has Polish, English, German, Czech, Slovak and Hungarian versions. Its demonstration address will later be replaced with the final domain. We do not present the collection still in preparation or the unavailable newsletter registration as active sales tools.
One brand across every touchpoint
We wrote the brand story to explain both the furniture's appearance and how it is made. We connected the workshop's history with construction, fabrics, leather, fillings, care and servicing. For hotels and restaurants, we addressed intensive use, ergonomics and agreed project requirements. We built credibility through specific information rather than generic statements about quality.
The result is a shared communication system in which branding, visualisations, copy and website complement one another. Images attract attention, the text makes the offer understandable and the visitor's journey leads to a discussion about a personal project. We prepared the brand to address discerning clients while retaining its connection to family craftsmanship and the client's designs. We describe our work and its communication aims without adding unverified sales results.
