What it means in plain language
Display advertising is a graphic, text or multimedia format displayed on websites, applications and other advertising surfaces outside the classic search results.
Where it genuinely helps
Display advertising builds visual reach across sites, but broad delivery can easily appear in the wrong context.
What to decide before acting
Define creative role, placements, audiences, frequency limits and exclusions for sensitive content and apps.
How to tell whether it works
Measure viewability, qualified visits, view-through contribution, frequency and placement reports rather than impressions.
