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Bounce rate

Bounce rate in Google Analytics 4 is the percentage of sessions that were not engagement sessions.

A plain-language explanation

Bounce rate in Google Analytics 4 is the percentage of sessions that were not engagement sessions.

Where it helps in practice

Bounce rate depends on the analytics definition and may indicate no engagement rather than a bad visit or poor content.

The decision before implementation

Check the calculation and page role first; leaving after finding a phone number may be success while idle time is not.

How to verify the result

Analyse it with time, events, source, page type and conversion and verify implementation quality.