Fanpage is a colloquial term for a page run on a social networking site, most often Facebook. Unlike a private profile, it represents a brand, company, institution or public activity.
What does the fanpage contain?
The Site may present business descriptions, contact details, opening hours, publications, videos, events and opinions. It also enables messaging and access to advertising tools and statistics.
The fanpage should have up-to-date information, consistent visual identification and a clearly defined method of contact. The regularity of publications should result from the communication plan, and not from the mere need to add entries frequently.
