A plain-language explanation
A micro-conversion is a smaller user action that indicates progress toward a primary goal, such as viewing a product, signing up to a newsletter, or initiating a form.
Where it helps in practice
A small action such as viewing a size guide or saving a resource can signal progress without being a sale.
The decision before implementation
Select behaviours that genuinely predict the next step and keep them separate from primary outcomes.
How to verify the result
Compare their relationship with purchases or enquiries, event duplication and influence on optimisation decisions.
