What it means in plain language
Target is a specific audience to which the brand directs its product, content, advertising or other form of communication.
Where it genuinely helps
A target is a defined audience or desired value; without context it may mean people, an outcome or an advertising setting.
What to decide before acting
State inclusion and exclusion criteria and the need the offer solves rather than inventing a persona from assumptions.
How to tell whether it works
Compare the group with actual customers, message response, exclusions and changes in sales quality.
