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Introduction to SEO

SEO Academy

Chapter 1


Introduction to SEO

Welcome to the first chapter of PAR HOUSE Agency’s SEO Academy. We begin our journey into the world of search engine optimisation, commonly known as SEO (Search Engine Optimisation). More than just the technical aspects of a website, SEO is a strategy for understanding how the internet works, how people search it and how we can tailor our website to appeal to them.

What is SEO?

SEO is the process of optimising a website to achieve the highest possible position in search results. This includes both the technical aspects of the site, such as loading speed, URL structure and usability on mobile devices, and the content aspects, such as using the right keywords, creating valuable content and link building.

Why is SEO important?

In today’s digital world, most people use search engines to find information, products or services. SEO is crucial to your website’s visibility on these search engines. Pages that appear on the first page of search results usually receive significantly more clicks than those on subsequent pages. Therefore, optimising your website for search engines is key to increasing traffic and attracting new customers.

Basic elements of SEO

SEO can be divided into three main elements:

  1. On-Page SEO: Optimising elements on your page, such as content, titles, meta descriptions, URL structure and usability on mobile devices.
  2. Off-Page SEO: Activities outside of your website that affect its position in search results, such as link building, social media and content marketing.
  3. Technical SEO: Optimisation of your site’s structure and code, such as page load speed, indexing and crawlability.


SEO is a key part of any online marketing strategy. By understanding what SEO is and why it is important, we can better optimise our pages and content to attract more organic traffic. Remember that SEO is a long-term process, but the benefits it brings are well worth the time and effort.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we’ll discuss keywords – how to find them and how to use them. Join us to learn more about how keywords can help you increase your search engine visibility. To make sure you don’t miss out on any new information, sign up to our newsletter below each post.


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