Introduction to SEO

SEO helps search engines understand a website and people find an answer. Starting does not require hundreds of tasks; it requires an order based on actual obstacles.

Check basic availability

Make sure important pages work, display content and can be reached from the site. Investigate a URL's state rather than assuming that missing keywords explain poor visibility.

Choose important needs

Create a short list of customer questions and matching pages. Start with the core offer and decision information, rather than arbitrary popular topics.

Connect content and structure

Clear descriptions, useful headings and links make navigation easier. Give every URL a role. Repeating the same answer makes information harder to maintain.

Record the starting point

Note dates, changes and available results. Effects can take different amounts of time; do not guarantee first place or immediate growth. Evaluation requires comparable data.

Documentation: Google Search Central — SEO Starter Guide.

Develop from observations

After improving the basics, identify where readers still lack an answer. Let confirmed problems drive further work. Periodic review maintains quality as the offer and technology change.