Local SEO strategy

A local strategy helps customers confirm that a business provides the service they need in the right place and at the right time. It relies on accurate information and a website that clearly explains the offer and contact options.

Organise core business data

We establish one source for the name, address or service area, phone, hours and categories, with an owner responsible for updates. Conflicting details in the profile, website and directories need correction.

Build pages for real needs

A separate local page is useful when it provides a specific service, conditions or information for that area. We do not generate empty combinations of a city and keyword.

Develop the Business Profile

We maintain appropriate categories, services, hours, images and current information. Google identifies relevance, distance and prominence as the main local ranking factors; a better organic position cannot be purchased.

Documentation: Google Business Profile Help.

Handle reviews responsibly

We help real customers provide feedback and respond to it. We do not buy reviews or offer rewards for positive ratings. Service problems are passed to the responsible process owner.

Measure local actions

We track calls, direction requests, visits to service pages and useful enquiries. Profile changes and seasonal conditions are recorded. Visibility is checked using a consistent set of questions and locations.