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Local SEO strategy

SEO Academy

Chapter 20

19/06/23

Local SEO strategy

Welcome to the twentieth chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to optimise your site for mobile devices, we will now focus on local SEO strategies. You will learn how to optimise your site for local search results to increase visibility and engagement in your region.

What is a local SEO strategy?

A local SEO strategy refers to optimising your website to be visible in local search results. This is crucial for businesses that want to attract customers in their region.

How do you optimise your website for local search results?

Here are some steps on how to optimise your website for local search results:

  1. Optimise your Google My Business page: make sure your Google My Business page is complete, accurate and optimised for local keywords.
  2. Collect and manage reviews: Encourage and respond to satisfied customers to leave positive feedback.
  3. Build local links: Establish relationships with local businesses and sites to gain valuable backlinks.
  4. Use local keywords: Make sure your website contains keywords that are relevant to your region.

Summary

A local SEO strategy is a key part of optimising your site for businesses that want to attract customers in their region. By optimising your site for local search results, you can increase visibility and engagement in your region.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we’ll discuss competitive analysis strategy – how to analyse your competition to understand what’s working and what’s not, and adjust your strategy. Join us to learn more about how you can analyse your competition and adapt your SEO strategy. To make sure you don’t miss out on any new information, sign up to our newsletter below each post.

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