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On-Page SEO

SEO Academy

Chapter 3


On-Page SEO

Welcome to the third chapter of PAR HOUSE Agency’s SEO Academy. Having understood how to find and use keywords, we will now focus on on-page element optimization, known as On-Page SEO. You will learn how to optimize the content and metadata on your site to improve its visibility in search results.

What is On-Page SEO?

On-Page SEO refers to the optimization of elements on a website that you can control. This includes content, site structure, metadata, usability on mobile devices and more.

How to optimize content?

Here are some tips on how to optimize content on your site:

  1. Use keywords strategically: your keywords should appear in the title, headlines and content. But be sure not to overdo it – excessive use of keywords can lead to penalties from Google.
  2. Create valuable content: Google prefers content that is valuable, unique and helpful to users. Try to create content that answers users’ questions and provides them with valuable information.
  3. Use the right structure: your content should be easy to read and understand. Use headings, lists, short paragraphs and images to help users scan content.

How to optimize metadata?

Metadata, such as the page title and meta description, are important for SEO because they are displayed in search results. Here are some tips on how to optimize them:

  1. Use keywords: Your keywords should appear in the page title and meta description.
  2. Be precise: The page title and meta description should accurately describe the content of the page.
  3. Be attractive: the meta description should encourage users to click on your link in search results.


On-Page SEO is a key part of optimizing a site for search engines. By optimizing content and metadata, we can improve our site’s visibility in search results.

In the next chapter of PAR HOUSE Agency’s SEO Academy, we will discuss Off-Page SEO – activities outside of your website that affect its position in search results. Join us to learn more about how to build links and promote your site. To make sure you don’t miss any new information, sign up for our newsletter, which is located below each post.


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