A plain-language explanation
Google Local Guides is a community of users who add reviews, photos and information about places on Google Maps.
Where it helps in practice
Local Guides add photos, reviews and edits as community members; their level is not an official Google endorsement of a business.
The decision before implementation
We do not buy reviews or offer payments, discounts or other benefits in exchange for them, regardless of rating. We can neutrally invite real customers to share their experiences and report factual errors.
How to verify the result
Monitor listing accuracy, review authenticity, platform rules and responses to user content.
