What it means in plain language
Guerilla Marketing is a form of marketing that uses an unconventional idea, surprise and contact with the recipient instead of a large media budget.
Where it genuinely helps
Guerrilla marketing uses surprise and unconventional contact, but an idea must not compromise safety, law or audience trust.
What to decide before acting
Check permissions, social context, crisis plan, documentation and the connection to the brand before launch.
How to tell whether it works
Assess response quality, mentions, message comprehension, risk and post-event effect rather than video reach alone.
