Social media and SEO

Social channels help reach people and understand their questions. Your website needs a destination for the complete answer, offer or resource.

Choose a matching destination

Link a post about a specific problem to a relevant guide or service. The page should fulfil the post's promise and offer a next step, without making visitors search the menu again.

Change the format, keep the meaning

Turn one resource into a short explanation, demonstration or answer. Each excerpt must make sense independently. Maintain the complete version in one identified location.

Separate reach from outcomes

Reactions, clicks and valuable enquiries measure different things. Use consistent campaign labels and examine the subsequent journey. Likes are not evidence of improved search rankings.

Use audience questions

Repeated doubts may reveal a gap in a service description. Add the topic after checking the answer. Do not publish private messages or customer data as examples without an appropriate basis.

Maintain outgoing links

After an offer changes, check important profile and content links. An older post may still bring visitors; its destination should clearly explain the current situation.