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Technical SEO

SEO Academy

Technical SEO

A technical review checks whether a search engine can reach and read the intended content version. Tool warnings need interpretation in the context of the website.

Start with server responses

Inspect the entry URL, redirects and final status code. Distinguish an active offer, a removed page and an outage. Redirect chains must end at the intended destination.

Compare code and rendered content

Read the rendered page and inspect the resources it needs. Important text and links should not depend on a script error or an interaction the crawler will not perform.

Separate crawling and indexing

Crawler access and index inclusion are different questions. Review robots.txt, indexing directives and the selected URL's state. Rules should not accidentally contradict one another.

Align preferred URLs

Check canonicals, the sitemap and internal links against the chosen structure. Do not automatically apply the same decision to filters, languages and independent products.

Verify repairs on examples

Give each issue a URL, cause and expected outcome. After a change, inspect the affected template and exceptions. An absent warning does not replace checking the actual content.

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