Back-in-stock notifications

An availability alert brings a customer back to a previously unavailable product. It must concern the correct variant and a real purchasing opportunity.

Record the exact choice

Link the request to product, variant and contact channel. Show what the customer is waiting for. Changing size must not silently subscribe them to every variant.

Define the trigger

A technical stock increase does not always mean sellable inventory. Define the availability source, reservations and exclusions. Recheck purchasing availability before sending.

Control sending and withdrawal

Recognise repeat subscriptions and previous sending. Respect withdrawal and contact scope. A single-product alert does not automatically enrol someone in other campaigns.

Show the current situation

Link to the selected product or variant. If it sells out again, explain that on the page. Do not imply a reservation unless one exists.

Check operational quality

Test no stock, variant return, duplication and withdrawal using an isolated message receiver. In operation, measure delivery, return visits and repeat shortages without promising sales.