What it means in plain language
Remarketing means re-reaching people who have previously had contact with a website, application, material or brand profile with an advertising message.
Where it genuinely helps
Remarketing reaches people who previously interacted with a brand, but should not follow them indefinitely or expose sensitive activity.
What to decide before acting
Segment by real decision stage, exclude purchasers and set membership duration and frequency to match the buying cycle.
How to tell whether it works
Monitor consent, audience overlap, fatigue, incremental conversion and sales that would have happened without ads.
