A plain-language explanation
A conversion in Google Ads is a valuable user action attributed to an ad, such as a purchase, call, form submission, or registration.
Where it helps in practice
A conversion should represent valuable action after an ad, yet the platform may count a micro-step, duplicate or modelled result.
The decision before implementation
Define source, attribution window, counting method and value, separating primary from observation goals.
How to verify the result
Reconcile transaction IDs, count and value with the backend and review modelled share and reporting delay.
