What it means in plain language
SWOT is a method of analyzing the strengths and weaknesses of a project as well as external opportunities and threats.
Where it genuinely helps
SWOT structures strengths, weaknesses, opportunities and threats, but a generic list without evidence does not lead to decisions.
What to decide before acting
Ground every point in evidence, separate internal from external factors and select only issues that materially matter.
How to tell whether it works
Convert findings into owners, actions and dates and revisit them when markets or capabilities change.
